Note: There are a few ways to use this page. It mixes objective source material with light analysis and first-hand reporting so voters can choose their depth.
Where we add context or opinion, it’s to help busy voters make sense of gaps in local information. Not everyone has time to be a volunteer politico.
In this interview, Millville Commissioner Joe Sooy lays out why incumbency matters when big projects are mid-flight. He emphasizes finishing the CRP land sale at Hurley Industrial Park (~$10M) and reinvesting proceeds into infrastructure rather than one-off spending; keeping recent wins moving (La Vony meat-cutting/packing facility, Buckshutem Rd warehousing in due diligence); and using UEZ tools (expanded zone, $20k façade grants, Columbia Ave paving) to make visible progress.
He ties his mathematics training to a “multi-variable” approach: change one input, you must adjust others to keep the output (outcomes) constant—whether structuring redevelopment bonds without direct taxpayer cost or sequencing permitting to avoid stalls. On homelessness and crime, he pushes for state-level fixes to bail/enforcement that local ordinances can’t overcome alone. He supports leveraging now-legal retail cannabis (3 licenses) to fund safe streets and roads, even though he opposed legalization at the time. He’s skeptical the county “Middle Mile” broadband ring would deliver value to Millville relative to cost and prefers focused city investments with clearer ROI.
This table highlights the key topics covered in the interview, summarizing major takeaways per section.
Timestamp | Topic | Key Takeaways |
---|---|---|
0:00–8:30 | Background | Raised in Millville; Air Force communications/crypto (Staff Sgt); Wheaton Glass CNC/NC maintenance; finished a Mathematics degree while working; Corrections officer rising to Captain; senior roles in SOA/COA unions and PAC chair. |
8:30–12:20 | Why incumbency matters | Newcomers can stall or kill projects; biggest near-term item is the CRP land sale (~$10M). One-time revenue must be reinvested into infrastructure that compounds value. |
12:20–15:30 | Math mindset | “Multi-variable” problem-solving: financing and sequencing (e.g., revenue-allocation bond model for Nabb Ave design) that avoids direct taxpayer cost. |
15:30–19:40 | Military ↔ private sector; “small city” management | Supply chains/logistics lessons translate; running a jail is like a small city—food, clothing, medical, maintenance, power, classifications—all systems syncing. |
16:40–19:40 | Union & labor processes | Experience with PERC, grievances, testimony; knows when the union is right and when to push back; accountability culture. |
19:40–24:10 | Accountability vs. “being mean” | Residents come first; insists on policy/law citations; post-COVID expectations required resetting workplace accountability. |
21:30–23:40 | Transparency & open debate | Public disagreements (e.g., Sheriff shared services with UEZ funds) are part of doing business in the open; better than backroom deals. |
25:05–27:40 | Campaign message | Truth, transparency, accountability. Safe streets + infrastructure funded by economic development and new revenues (incl. cannabis). |
27:40–32:20 | Economic development toolkit | CRP sale & reuse of proceeds; La Vony facility online; Wheaton demolition progress amid regulatory shifts; Buckshutem Rd warehousing in diligence; UEZ zone expanded; façade grants to $20k; Columbia Ave paving via UEZ. |
32:33–39:45 | Homelessness & public safety | Drivers: mental health/drugs and financial distress; bail reform/enforcement limits undercut local ordinances; calls for state-level fixes; personal home-invasion story; off-road vehicle enforcement constraints. |
39:45–44:20 | Middle Mile broadband | Skeptical of government-run infrastructure ROI for Millville; prefers targeted investments with visible returns. |
42:00–44:20 | Retail cannabis | Ordinance passed; 3 retail licenses; treat as revenue tool for roads and policing despite prior opposition to legalization. |
44:20–46:00 | Master plan overhaul | City master plan/zoning modernized after a decade-plus of fits and starts; critical to guiding growth. |
50:00–End | Closing | Finish the projects; voters should pick candidates who can execute; invites all candidates to engage with InformTheVoteNJ. |
One of the first truly meaningful local interviews I recorded. Joe Sooy (Millville Vice Mayor/Commissioner) walks through the real trade-offs behind Millville’s growth: ratables vs. rural character, the airport/industrial park, Nabb Avenue, cannabis revenue, recruitment/retention for police, Laurel Lake infrastructure, state mandates, county projects (jail & middle-mile broadband), and what “crime” looks like on the ground vs. the stats.
Context: This conversation was recorded when Sooy was a sitting commissioner not then on the ballot. I’m preparing a new interview with him as he runs for re-election; use this as background on his approach. Details may have evolved.
This table highlights the key topics covered in the interview, summarizing major takeaways per section.
Timestamp | Topic | Key Takeaways |
---|---|---|
0:00 | Intro & Purpose | Why InformTheVoteNJ exists; Millville had 1 open commissioner seat with 4 candidates. |
1:35 | Sooy Background | Second term; math degree; 25 yrs corrections; military; Wheaton Glass; lifelong Millville resident. |
2:07 | Development Trade-Offs | Growth vs rural character; 48% preserved land; taxes vs new ratables. |
3:30 | What Are Ratables | Any taxable property counts; industry brings highest revenue. |
4:08 | Cannabis Revenue | No dispensaries then; 2% tax from one grower brought ≈ $115k, shifting public sentiment. |
6:13 | Airport/Industrial Park | Developer presentation planned; tied to Nabb Ave extension to Route 55. |
7:14 | Hurley Industrial Park | Vacant since WWII; unlocking seen as central to jobs & ratables. |
8:29 | Solar on Nabb | Skepticism industrial solar helps residents’ bills in a meaningful way. |
10:07 | Recruiting/Retention | Inflation & pay competition; police contracts take time; need growth to sustain force. |
12:27 | Bail Reform & Pursuits | Limits on shoplifting enforcement and vehicle chases; adding officers alone won’t solve it. |
15:01 | ATVs/Illegal Vehicles | Longstanding enforcement challenges due to safety and pursuit policies. |
18:20 | Laurel Lake | Rezoning, city water extension, phased sewer upgrades tied to development. |
22:42 | State Mandates | Stormwater regs (1,100 pages); mandates tied to funding; raise costs and slow projects. |
24:59 | County Representation | No direct Millville seat; Nabb Ave design ≈ $1.4M; Millville paying ~$400k; urgency questioned. |
27:30 | County Jail | New jail canceled mid-build; ≈$35M tied up; interest still accruing. |
27:47 | Middle-Mile Broadband | $25–27M grant; unclear Millville benefit compared to Nabb priority. |
29:53 | Party Involvement | Millville voices need to show up early in county party processes. |
31:50 | Crime on the Ground | Stats vs reality; unemployment & subsidized rents shape conditions. |
37:06 | Service Culture | Government employees serve residents; accountability matters more than titles. |
No public campaign events posted here yet.
The pending Community Realty Partners purchase (~$10M) at Hurley Industrial Park is a once-only revenue event. Sooy argues the proceeds must be reinvested into infrastructure that unlocks future growth (roads/utilities/site readiness), not used for one-time outlays that don’t compound. CRP’s plan includes warehousing, a hotel, and professional office space—projects that can lift ratables and employment near the airport.
Keep momentum on recent and in-flight projects: La Vony (high-end meat cutting/packing) is up and running; Buckshutem Rd warehousing is in due diligence; continue progress on the long-running Wheaton demolition despite evolving state directives (e.g., wet-demolition and air-monitoring requirements).
Use the UEZ program more aggressively for visible improvements and business viability: apply UEZ funding to pave Columbia Ave (Mission Spirits/library node), expand the UEZ map, and offer increased façade grants (up to $20,000) to catalyze private upgrades along High Street and adjacent corridors.
With the ordinance passed, Millville will accept applications for three retail dispensaries. Though Sooy opposed legalization at the time, he argues the city should now capture its fair share of revenue (2% local tax on sales) to fund policing and road work—rather than ceding that revenue to neighboring towns.
After a decade-plus of fits and starts, the city master plan and zoning map have been overhauled. Sooy credits the planning board and staff for the heavy lift and wants to ensure new rules guide growth coherently, avoiding ad-hoc reversals that waste time and investor confidence.
Sooy distinguishes between financial-distress cases (most solvable locally) and mental-health/substance-use cases (require state-level systems that currently fall short). He argues bail reform and enforcement limits blunt the impact of local ordinances (e.g., park camping), and calls for pressing state leaders on practical fixes that give cities tools that actually work.
Post-COVID work norms and uneven expectations required a reset. Sooy emphasizes resident-first accountability, insisting on policy/law citations for “can’t do that” answers and addressing persistent under-performance so the burden doesn’t fall on high-performing staff.
Sooy is not convinced a county-run fiber ring would deliver value for Millville relative to cost; he favors targeted, city-level investments with measurable returns and questions whether government should compete where private providers already operate.
Highlights a “multi-variable” financing approach (revenue-allocation bond structure) to advance design without a direct taxpayer hit—an example of structuring deals so progress continues while balancing risk, cost, and timing.
Air Force communications/crypto (Staff Sgt.); Wheaton Glass CNC/NC maintenance; B.A. in Mathematics completed while working full-time—used to frame city challenges as multi-variable systems.
Rose to Captain in corrections; served as Secretary-Treasurer, Vice President, and Executive Vice President in the NJ Superiors Officers Association and later in the NJ Commanding Officers Association; chaired a PAC; testified before committees; extensive grievance/PERC experience.
Resident-first accountability; “show me the rule” rigor; comfort debating policy in public; preference for compounding, infrastructure-first reinvestment over one-time spends; skepticism of initiatives without clear ROI.